Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

The Growth of “Me-Commerce”: A Discussion and Infographic

Posted on May 26, 2014 by bermanevansretail

As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of  ‘Me-commerce,’ where retail … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments

Retailers Are Big on Digital Ads

Posted on May 23, 2014 by bermanevansretail

Not only have retailers dramatically increased their online presence in recent years, they have also become much more involved with digital advertising. According to eMarketer, in the United States, retailers account for about 22 percent of all spending on digital … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Important Questions for Entrepreneurs to Consider

Posted on May 17, 2014 by bermanevansretail

How would you answer the 100 questions posed at the link noted below (at the bottom of this post)? ____________________________________________________________________ Entrepreneurs often have a great passion for a particular business concept, want to introduce and popularize something novel into the … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together | Tagged , , , , , , | 2 Comments