Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Luxury Products Moving More Online

Posted on June 16, 2016 by bermanevansretail

Online retailing is not just the domain of mass-market retailers. The marketing of luxury brands online is becoming ever more popular.  Recently, the University of Pennsylvania’s Wharton School published “Selling Luxury: How High-End Brands Are Embracing the Internet”: “Online shoppers … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

An Informative, Animated Way of Looking at the Impact of Retailing

Posted on June 15, 2016 by bermanevansretail

Retailing has a complex infrastructure with millions of retailers and store locations, not to mention clicks-only and bricks-and-firms. So, how can we better understand it? Retale has devised an animated infographic that is easy to understand and analyze. Here are … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Why Don’t Some Store-Based Retailers Get It?

Posted on June 9, 2016 by bermanevansretail

Target had a lot of problems a couple of years ago, with hackers get into the accounts of millions of shoppers. It received a lot of negative press; and for a while, Target was distrusted by some of its customers. … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments