Tag Archives: Wharton

Luxury Products Moving More Online

Posted on June 16, 2016 by bermanevansretail

Online retailing is not just the domain of mass-market retailers. The marketing of luxury brands online is becoming ever more popular.  Recently, the University of Pennsylvania’s Wharton School published “Selling Luxury: How High-End Brands Are Embracing the Internet”: “Online shoppers … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments