Category Archives: Global Retailing

Read about how domestic and foreign retailers are performing around the world.

IKEA’s New Ads: Assembling Furniture Should Be Easy

Posted on August 15, 2017 by bermanevansretail

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Learn More About the Sharing Economy

Posted on August 1, 2017 by bermanevansretail

With the popularity of Uber, AirBnB, and other firms, the “sharing” economy continues to take off. Listen to this podcast to learn more: “In the latest episode of eMarketer’s ‘Behind the Numbers’ podcast, VP of Forecasting Martin Utreras discusses the … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Living in a Connected World: Are You Always “On”? Segment 3

Posted on July 12, 2017 by bermanevansretail

We live in a digitally connected world, where many of us are regularly “on.” However, some firms are still fighting back against this phenomenon. Consider this example (from Jane E. Brody, writing for the NY Times): “Hurray for the HotBlack … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment