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Category Archives: Global Retailing
Super 8 Hotels Expanding in China with Business Intelligence Support
Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China. According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super … Continue reading
India Warms to Foreign Retailers
Although India has the second-largest population in the world with more than 1.2 billion people, until recently foreign retailers were allowed to operate there on a very limited basis. Now, this is beginning to change as India loosens its regulations … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, foreign retailers, global retailing, India, location, mall, opportunity, segmentation, shopping, shopping center, trends
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Keys to Successful Retailing in Europe and Russia
According to research conducted by MasterCard and reported by eMarketer: “Retailers in Western Europe and Russia should be well aware of the changes to their businesses being wrought by new and emerging technologies. Retailers, however, are employing a host of … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer service, eMarketer, experiential retailing, global, opportunity, Russia, success, technology, tips, trends, Western Europe
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