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Category Archives: Global Retailing
Better Understanding Search Marketing Circa 2015
For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important. Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency: “Search … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged experiential retailing, infographic, JBH, multichannel, online shopping, planning, search engine optimization, search marketing, tips
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Retailers Need to Better Understand Asia Pacific Markets
As more and more large retailers expand beyond their home borders, it is crucial for them to better understand these foreign markets — particularly, Asia Pacific. The Asia Pacific regions of the world account for about 60 percent of the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Asia Pacific, consumer, customer expectations, global, infographic, merchandising, multichannel, Nielsen, opportunity, trends, video
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Universum’s 2015 Top Employers (Including Retailers): Part 2 — Global
Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted. The … Continue reading
Retailing: From A to Z 