Author Archives: bermanevansretail

Ikea: Calling Pet Lovers

Posted on October 26, 2017 by bermanevansretail

Many people like cute and humorous ads. Now Ikea is taking its furniture advertising to a higher level of cuteness. The new campaign deals with Ikea pet furniture. Yes pet furniture.   Ikea Pet Furniture. Yes Pet Furniture. As Ikea notes … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Music Improves Customer Experience, Even in Serious Settings

Posted on October 25, 2017 by bermanevansretail

Store retailers will try anything (almost) to enhance the customer experience. This includes Engineering a Great Retail Customer Experience and Worlds of Online and Offline Businesses Continue to Merge.  Today’s post is on how music improves customer experience.   Music Improves Customer Experience An … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Retailers Should Build Buyer Personas

Posted on October 24, 2017 by bermanevansretail

A fascinating subject for retailers is the concept of buyer personas. These personas are composite identities. They represent the types of prospects (market segments) that a business is seeking. This post covers how retailers should build buyer personas. You should … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment