Author Archives: bermanevansretail

More Retailers Embrace Cross-Channel Activities

Posted on October 3, 2012 by bermanevansretail

As reported by eMarketer: “According to July 2012 research from the e-tailing group’s ‘Mobile Mystery Shopping Study,’ certain cross-channel features may help U.S. retailers deliver more positive shopping experiences for smartphone and tablet-toting shoppers.” Read more by clicking the chart.  

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Retailers’ Investment in Technology: An Industry Perspective

Posted on October 3, 2012 by bermanevansretail

In a recent newsletter, Platt Retail Institute reported on research that it conducted on retailers’ use of technology. It summarized the findings, thusly: “In this Research Article, we look at published data, and also compile Census Bureau data, to consider the … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , | 1 Comment

Ask Questions During Your Job Interview

Posted on October 2, 2012 by bermanevansretail

Evans on Marketing Are you proactive enough during a job interview? Do you ask your own questions — and not just answer the ones that are asked of you? Consider this advice from Margaret Heffernan of CBS MarketWatch: “Toward the … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , | Leave a comment