Author Archives: bermanevansretail

Prof. Joel Evans’ YouTube Channel

Posted on May 23, 2013 by bermanevansretail

As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. There are 11 video clips I have done for Hofstra University to start. So, … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

The Challenges of Multichannel Retailing

Posted on May 23, 2013 by bermanevansretail

Recently, 1to1 Media published a report on how to address the customer service challenges facing multichannel retailers. Click the image to access the full report.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Demonstrating Freshness at a McDonald’s in Warsaw, Poland

Posted on May 22, 2013 by bermanevansretail

A positive — and distinctive — company image is essential to retail success. For McDonald’s, this means utilizing a lot of creative promotional techniques. At McDonald’s Warsaw, “advertising meets street-art in its latest street marketing operation in Poland.” Watch the … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment