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Author Archives: bermanevansretail
What Retailers Need to Do to Thrive in the Years Ahead
As they plan for the future, retailers have many challenges to meet. In a new report, Ian MacKenzie, Chris Meyer, and Steve Noble of McKinsey & Company identify five key trends: “demographic changes, multichannel and mobile commerce, personalized marketing, the distribution … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, customer service, future, global, McKinsey, opportunity, planning, strategy, tips, trends
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Can Bricks-and-Mortar Retailers Get Better Consumer Data?
Online retailers are able to generate enormous amounts of information about shoppers — quickly and inexpensively. Store-based retailers often wish that it was so simple for them to obtain such data. Consider these observations from Dawn Klingensmith, reporting for the Path to … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, data mining, Digby, Euclid, information, macrolocation, microlocation, research, retail analytics, segmentation, trends
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Panera Bread: Operations Need a Facelift
Panera Bread has had an incredibly successful business model and grown significantly over the last decade: “We are bakers of bread. We are fresh from the oven. We are a symbol of warmth and welcome. We are a simple pleasure, honest … Continue reading
