Author Archives: bermanevansretail

Franchising Can Be Much Riskier Than Some Believe

Posted on October 2, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even…

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , | 1 Comment

The Effects of Employee Behavior and Attitudes

Posted on October 1, 2014 by bermanevansretail

Many retailers, such  as Costco, provide a positive, reinforcing work environment for their employees. Many other retailers [we’ll leave these uncited] have allowed an environment to exist that leads to some disgruntled employees — who then may rub off on … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Vending Machines Are Smart, Too

Posted on September 30, 2014 by bermanevansretail

Smartphones represent just one of the intelligent technologies available to consumers. Smarter-and-smarter vending machine technology is also enhancing the shopping experience. As Fresh INFOS reports: “Today, a lot of manufacturer companies are testing out new and improved vending machines with touch screen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment