Author Archives: bermanevansretail

Avoid Body Language Errors During Job Interviews

Posted on April 19, 2015 by bermanevansretail

It is not just WHAT we say during an interview that influences our job prospects. Our prospects also depend on HOW we communicate during an interview. Is our body language good? Click on the image to take a look at … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

Esty: A New “B”usiness Model

Posted on April 17, 2015 by bermanevansretail

As we’ve written before, Etsy is an innovative retailer. Its company philosophy is described at its Web site: “Etsy is a marketplace where people around the world connect, both online and offline, to make, sell, and buy unique goods, The heart and soul … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Why Retailers Should Understand Social Video

Posted on April 16, 2015 by bermanevansretail

The power of social video (such as YouTube and Vimeo) should not be underestimated by RETAILERS. These videos are not just for manufacturers. Check out this interesting video from Fusion 360, a media agency, on the value of social video, complete … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments