Author Archives: bermanevansretail

Retail Emojis Are Booming Online: Now at Taco Bell

Posted on March 10, 2016 by bermanevansretail

Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” For example, “in electronic communication: an emoji livens up your text … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Optimizing In-Store Traffic

Posted on March 9, 2016 by bermanevansretail

Given the fast-changing nature of both bricks-and-clicks retailing and online retailing, store-based retailers really need to do everything they can to optimize their in-store traffic. Recently, HeadCount did a study on in-store traffic counts. This report is available [with a free … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , | 1 Comment

Do YOU Have What It Takes to Be an Entrepreneur?

Posted on March 8, 2016 by bermanevansretail

Interested in becoming an entrepreneur? The potential may be great; but risks may be high too. Below, you will find an entrepreneur’s quiz. We have posted several times on entrepreneurship, such as: Starting a Business? What Are the Best Books … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , | 1 Comment