Author Archives: bermanevansretail

Competing Or Cooperating with Amazon

Posted on July 8, 2016 by bermanevansretail

Amazon is the current king of online retailing — and it has now opened some retail bookstores. There are many reasons why it is so successful: innovation, technology, customer service, product assortment, Amazon Prime, and a lot more. Although numerous … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Are We Ready for Humanoid Robots in Retailing?

Posted on July 7, 2016 by bermanevansretail

As we have noted numerous times over the past few years, retail technology has been changing the face of retailing — for both small and large firms. So, are we ready for personalized robots taking our orders and payment at … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

7 KFC Video Ads From Around the World

Posted on July 6, 2016 by bermanevansretail

KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of ads from around the world. We feature YouTube ads from SEVEN countries here. From the USA YouTube Channel: There is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment