Author Archives: bermanevansretail

A New UPS Report: Complexities of Online Retailing

Posted on November 30, 2016 by bermanevansretail

  On a regular basis, shipping giant UPS publishes reports on the “UPS Pulse of the Online Shopper™.” Its 2016 report deals with the tech-savvy shoppers who are transforming the retail landscape: “While E-commerce offers new, unparalleled opportunities for accelerated … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

What’s on Your Shopping List? Part 2

Posted on November 29, 2016 by bermanevansretail

Yesterday’s post focused on the popularity of gift cards during the holiday season. Today, we take a broader look at what shoppers will be buying this year. As Ana Serafin Smith reports for the National Retail Federation: “With shoppers eager to take … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

What’s on Your Shopping List? Part 1

Posted on November 28, 2016 by bermanevansretail

Today’s post focuses on the popularity of gift cards during the holiday season. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal. Based on the recent … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments