Tag Archives: gift cards

What’s on Your Shopping List? Part 1

Today’s post focuses on the popularity of gift cards during the holiday season. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal. Based on the recent … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments