What’s on Your Shopping List? Part 1

Today’s post focuses on the popularity of gift cards during the holiday season. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal.
Based on the recent survey by the National Retail Federation and Prosper Insights & Analytics, these gift card findings are clear:
“Holiday shoppers are planning to purchase an average of three gift cards with an approximate value of $46 per card, the second most-popular gift after clothing. Spending on gift cards is expected to reach $27.5 billion, up from last year’s planned $26 billion. The most popular types of gift cards include those from restaurants (35 percent of buyers), department stores (33 percent), Visa/MasterCard/American Express (22 percent), coffee shops (21 percent) and entertainment (17 percent).”

 
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This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

2 Responses to What’s on Your Shopping List? Part 1

  1. Pingback: What’s on Your Shopping List? Part 1 | Re...

  2. Pingback: What’s on Your Shopping List? Part 2 | Retailing: From A to Z by Joel Evans

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