Author Archives: bermanevansretail

How Do People Feel About Gift Giving?

Posted on December 12, 2016 by bermanevansretail

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Patagonia Really Loves Our Planet

Posted on December 8, 2016 by bermanevansretail

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Retailers: Do YOU Think a “Pink Tax” Is OK?

Posted on December 7, 2016 by bermanevansretail

Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment