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Monthly Archives: June 2016
Gearing Up for Back-to-School Sales
Yes, it’s only June 2, 2016. Nonetheless, a number of retailers are now gearing up for the back-to-school selling season; and some have even set up their displays already. In this highly competitive, multichannel environment, getting started early has become … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, back to school, Bazaar Voice, customer expectations, infographic, multichannel, opportunity, planning, promotion, segmentation
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How Customers Feel About Waiting in Lines
We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even leave the store without buying. What should store-based retailers understand … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged checkout, competition, customer dissatisfaction, customer expectations, experiential retailing, infographic, shopping, time, trust, waiting, Wavetec
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Retailing: From A to Z 