Monthly Archives: February 2016

Careers in Business: 2016 Trends and Opportunities

Posted on February 20, 2016 by bermanevansretail

Originally posted on Retailing: From A to Z:
In the slideshow presented below, learn about many of the opportunities and challenges facing those interested in a career in a field of business. The latest data from the U.S. Bureau of…

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , | 1 Comment

Do YOU Understand the “Me” Marketplace?

Posted on February 19, 2016 by bermanevansretail

As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace. With this in mind, consider these observations from Visual.ly — and check out the infographic below: … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Whom Do Internet Users Trust Most as a Source of Shopping Information?

Posted on February 18, 2016 by bermanevansretail

For important purchases, shoppers — whether bricks-and-mortar-oriented or online-oriented — often seek out information from other parties and are willing to spend time in doing so. Recently, eMarketer did research on Influencers: “Retail uses social influence throughout the path to … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments