Monthly Archives: June 2015

The Role of In-Store Technology in Omnichannel Retailing

Posted on June 24, 2015 by bermanevansretail

What is the proper role of in-store technology in this omnichannel world of retailing? Is it typically “cool” or “creepy”? As reported by eMarketer: According to April 2015 polling by RichRelevance, creepy is more common than cool. Retailers have a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments

Zarb Students Do Well in the 2015 Collegiate Effies’ Target Challenge

Posted on June 22, 2015 by bermanevansretail

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as … Continue reading →

Posted in Careers in Retailing | Tagged , , , , , , , , , , | 1 Comment

What You Learn in College That Prepares You for the Real World

Posted on June 21, 2015 by bermanevansretail

Yes, we business school professors are attuned to the comment that higher education is “too academic” and not “practical enough.” That is why we strongly support internships, on- and off-campus speakers, professional student clubs, alumni relations, career services, and a … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment