Monthly Archives: June 2015

Asking Customers for Support

Posted on June 29, 2015 by bermanevansretail

When things are tough, especially for small retailers, it may be time to reach out to customers in a manner so that they know the retailer is facing difficulties. When customers consider the retailer too valuable to lose, they may … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment

Consumers Have Questions About Data Mining

Posted on June 28, 2015 by bermanevansretail

Privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , | 1 Comment

Increasing Customer Satisfaction — and Profitability

Posted on June 26, 2015 by bermanevansretail

In this era of self-service and online retailing, some companies struggle with providing the level of customer service that shoppers want. Consider these comments from Zendesk, which offers a customer service platform:  “Welcome to the age of the customer, where … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment