Monthly Archives: October 2014

A Multimedia Look at Couponing

Posted on October 25, 2014 by bermanevansretail

Couponing is alive and well. The big difference today: Print coupons are not nearly as popular as they were in the past; but other forms of coupons have gained popularity. As Vouchercloud.com reports: “The concept of launching a coupon or promotional campaign … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Retail Assortments: The Power of Color

Posted on October 24, 2014 by bermanevansretail

A crucial part of merchandising involves the retailer’s product assortment with regard to colors, styles, sizes, and so forth. Do you realize how important that color is in driving retail sales and profit? Consider this research by Stitch Labs: “To uncover … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Retailers That Get the Value of Loyalty Programs

Posted on October 23, 2014 by bermanevansretail

As we have noted before, several retailers have dropped or cut back on their customer loyalty programs. And we have questioned the wisdom of those decisions — especially in today’s highly competitive cross-channel marketplace. So, take a look at this … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments