Monthly Archives: January 2014

A Retailing Call to Action: More Bad News About Hacking

Posted on January 18, 2014 by bermanevansretail

The back story about the recent hacking episode with Target keeps getting worse!! And the implications for ALL retailers is clear: They must be more vigilant in protecting their computer networks; and they must be more responsive when hackers have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 6 Comments

Digital Marketing Trends

Posted on January 16, 2014 by bermanevansretail

What should retailers know about digital marketing trends in 2014? Take a look at this infographic from position2.com.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 2 Comments

E-Tailing in China: A McKinsey Video

Posted on January 15, 2014 by bermanevansretail

E-tailing is becoming much more popular in China.  Take a look at this video clip from McKinsey & Company.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment