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Monthly Archives: November 2013
Advice for Retailers: How to Better Use Pinterest
As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women. According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Chief Marketer, customer expectations, experiential retailing, multichannel, opportunity, Pinterest, planning, shopping, social media, tips
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Retail’s Impact on the Economy
We all know that the retail sector is a major driver of the economy — in the United States and around the world. With that in mind, take a look at this informative infographic by Milo. Included are data on … Continue reading
What Is the Impact of Odd Pricing?
Evans on Marketing Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years. Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather … Continue reading
Retailing: From A to Z 