Monthly Archives: September 2013

Free Data from the Retail Owners Institute

Posted on September 15, 2013 by bermanevansretail

The Retail Owners Institute provides a lot of free and inexpensive data through its Web site. While the data are valuable to retailers of any size, the site is very good for small retailers because of the pricing: “The ROI … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 5 Comments

Are Price Shoppers Worth Pursuing?

Posted on September 13, 2013 by bermanevansretail

For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

The Pulse of the Online Shopper: 2013

Posted on September 12, 2013 by bermanevansretail

Retailers can never have enough information about the trends in the marketplace — whether online or offline. As we know, the shopping trip is constantly evolving and needs constant attention. UPS, in conjunction with comScore, has just published its 2013 … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment