We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.”

According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along checkout lines, are struggling to keep the attention of consumers. The culprit? Smartphones. Stores are redesigning their floor spaces and product displays to take advantage of new apps designed to encourage shopping.”

Click the terrific Businessweek graphic below for a large view of how a typical digital brick-and-mortar store would operate.

Illustration by Kris Mukai