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Monthly Archives: February 2013
The Downside of the Internet: Many Employees Shop While at at Work
When Do Consumers Shop? (Hint: Many Do While at Work).
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged experiential retailing, multichannel, retail analytics, technology, trends
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Enhancing the Customer Experience at Car Dealerships
Now that the U.S. automobile industry has strongly emerged from the depths of the recent Great Recession, it is time for more car dealers to improve their physical facilities and ambience. Audi of America has gotten the message and hired … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Audi, car, competition, Continuum, customer expectations, customer loyalty, customer service, dealership, experiential retailing, inventory management, merchandising, planning, promotion, retail analytics, shopping, store design, success, trends
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eBay: Back and Stronger Than Ever
Not long ago, eBay was experiencing some tough times, especially with the lessening of interest in its traditional auction system. Today, eBay is on another roll, even making the cover of a February 2013 issue of Fortune. Why is eBay doing so … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer service, e-commerce, eBay, Home Depot, inventory management, logistics, Macy's, merchandising, multichannel, online shopping, opportunity, PayPal, promotion, retail analytics, trends
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