Monthly Archives: October 2012

Local Online Marketing: A Smart Way to Target Customers

Posted on October 2, 2012 by bermanevansretail

In the report available below, Neustar Insights / Retail says: “The global nature of the Internet doesn’t erase the need for swimsuits in Orlando or snowsuits in Minneapolis. Retailers still need to let buyers know where their closest stores are. … Continue reading →

Posted in Global Retailing, Online Retailing, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Effective Arguments for Green Supply Chains

Posted on October 1, 2012 by bermanevansretail

Do retailers’ environmental practices matter? Do retail executives wants to be known as “tree huggers”? Read an interesting article on this topic from Arizona State University. Just click the photo.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment