Monthly Archives: October 2012

What Are Optimal Prices for a Retailer?

Posted on October 6, 2012 by bermanevansretail

A key decision for retailers involves setting the proper prices. If prices are too low, then profit margins suffer. If prices are too high, shoppers may patronize competitors. Thus, it is crucial to set “optimal” prices and enact the proper balance … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Online Versus Store Preferences (Attitudes)

Posted on October 5, 2012 by bermanevansretail

How do shoppers feel about online versus store shopping? This infographic from Lab42 gives some good insights. Linked to Mashable

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Social Media Use by Fast-Growing Retailers

Posted on October 5, 2012 by bermanevansretail

This infographic is based upon research on people’s social engagement with retailers by Exact Target.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment