Tag Archives: Walgreens

Will Walgreens’ New Rewards Program Be a Winner?

Posted on August 30, 2012 by bermanevansretail

Generally speaking, for rewards programs to be successful — which means generating more business through heightened customer loyalty — they must, at a minimum, fullfill these criteria: The program must be easy to use, the shopper can earn rewards that … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Walgreens Powers Multi-Touch Strategy

Posted on July 24, 2012 by bermanevansretail

Walgreens is slowing down its new-store opening plans and placing more emphasis on technology and social media. As reported by Brian Quinton for Chief Marketer: “If you’re Deerfield, IL-based Walgreens, you transform yourself both in the real world and, perhaps more … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment

Walgreens Innovates with Text Alerts

Posted on June 13, 2012 by bermanevansretail

The Walgreens drugstore chain has developed a clever and very customer-friendly competitive advantage through its new text alert program for prescription drugs. The highlights of the program are shown here.

Posted in Part 1: Overview/Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment