Walgreens Powers Multi-Touch Strategy

Walgreens is slowing down its new-store opening plans and placing more emphasis on technology and social media. As reported by Brian Quinton for Chief Marketer: “If you’re Deerfield, IL-based Walgreens, you transform yourself both in the real world and, perhaps more crucially, digitally into a new life-care destination for consumers. You halve your store-open rate, remodel units where it makes sense, and expand product inventories to include more grocery and general merchandise. But you also devote resources to building out services in mobile, social, and the Web that are both convenient and content-rich, in the expectation that those efforts will build loyal customers and, over time, revenues.”
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This entry was posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing and tagged , , , . Bookmark the permalink.

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