Tag Archives: video

Catering to Buyer Personas: Infographic and Video Examples

Posted on June 16, 2015 by bermanevansretail

Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Smart Merchandiser Video: E-Commerce Software

Posted on June 14, 2015 by bermanevansretail

Efficient and productive assortment planning and merchandise management are complex activities for all retailers — large and small, online and offline, etc. Fortunately, more and more easy-to-use, moderately priced merchandising software applications are now available. One firm in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

How to Do Better at Scheduling Your Activities

Posted on June 2, 2015 by bermanevansretail

Are you a procrastinator? Do you plan out your activities to stay on target? Want to do better at personal scheduling? Check out this video from Gretchen Rubin, the author of several books, including the #1 New York Times and international … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment