Tag Archives: video

How to Improve Customer Engagement

Posted on April 22, 2016 by bermanevansretail

Here’s a brief video on how to improve customer engagement from Pitney Bowes.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 3 Comments

Shoes of Prey: Buying Customized Shoes Online

Posted on April 11, 2016 by bermanevansretail

Shoes of Prey, an Australia-based company, is an interesting name for an interesting retailer. In the U.S., Shoes of Prey is located in several Nordstrom stores. Here’s how the firm defines itself at its Web site: “Shoes of Prey is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

RealReal: An Interesting Consignment-Based Retail Strategy

Posted on April 7, 2016 by bermanevansretail

The RealReal “is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry & watches and fine art. The RealReal sells pieces from designers such … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment