Tag Archives: trends

Do You Understand the Value of Cross-Channel Attribution?

Posted on December 7, 2014 by bermanevansretail

In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Global E-Tailing Is Booming: A New Report

Posted on December 6, 2014 by bermanevansretail

As have discussed before (see 1, 2, 3, 4, 5), global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer. Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Don’t Be on the Dark Side of Social Media Content Marketing

Posted on December 5, 2014 by bermanevansretail

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment