Tag Archives: trends

Online Shopping: Retailers Can Still Do Better

Posted on April 14, 2016 by bermanevansretail

As we have reported many times before (see, for example, 1, 2, 3, 4, 5), online retailing is a complex and growing form of business. Yet, even though many online retailers are doing a very effective job, there are still … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

How Much Is Job Satisfaction Linked to Salary?

Posted on April 13, 2016 by bermanevansretail

Glassdoor provides a lot of useful information about the job market, employee compensation, and employee satisfaction. Consider the observations for Glassdoor by Mario Nuñez in “Does Money Buy Happiness? Link Between Salary and Employee Satisfaction”: “To isolate the relationship between … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Retailers: Are You Studying Demographics AND Psychographics?

Posted on April 12, 2016 by bermanevansretail

Most retailers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many retailers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment