Tag Archives: tips

Better Adapting to Consumers

Posted on February 4, 2014 by bermanevansretail

Retailers these days have a lot to do adapt to the rapidly changing global consumer marketplace. As noted by Kaitlin Friedmann on Visual.ly: “Shoppers have more options and control over how they purchase and receive merchandise than ever before. Here are … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Small Online Retailers Can Compete with the Big Guys

Posted on January 30, 2014 by bermanevansretail

Even though E-commerce via the Web has become very popular for the “big guys,” there still remain many opportunities for smaller firms. As Julie Neumann reports for Bigcommerce, an E-commerce platform serving 50,000 stores in over 65 countries: “If you want to build … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Social Media Tools for Retailers

Posted on January 22, 2014 by bermanevansretail

Customer involvement remains a big challenge for both online and store-based retailers. And it is important that this challenge be addressed in a proactive manner. As Vangie Beal comments for CIO: “The more popular social media get, the harder it can … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment