Tag Archives: tips

Must Reading: How Vulnerable are YOU to Being Tracked by Hackers?

Posted on July 31, 2015 by bermanevansretail

Earlier this week, we posted about “What Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!! In this post, we are furthering the discussion by publicizing a very recent article Josh Keller, K.K. Rebecca Lai, and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , | 1 Comment

The Stages of Social Media Engagement

Posted on July 23, 2015 by bermanevansretail

At this point in time, millions of organizations (and individuals) have become engaged in social media. However, they are not all at the same stage of development. Some are much further advanced than others. As reported by Simply Measured: “Nearly … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Knowing Anna: How Well Do You Understand Your Customers?

Posted on July 21, 2015 by bermanevansretail

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers. Here is an example from Teradata: “Catch the moment — Marketing that connects with Anna. What would you do … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment