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Tag Archives: tips
Market Research for Small and Medium Retailers
Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged entrepreneur, experiental marketing, infographic, information, marketing research, merchandising, Surveygoo, tips, trends
2 Comments
Advice for Small Business
The “7 Days of Genius,” was sponsored by MSNBC and New York’s 92nd Street Y: This was “a chance to celebrate inspiring thought leaders in many areas including small business. We’ve been fortunate to talk to some of the greatest … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged 7 Days of Genius, customer expectations, experiential retailing, global, merchandising, online shopping, promotion, tips, trends, video, YouTube
2 Comments
