Tag Archives: Super Bowl

2018 Super Bowl LII Fun Facts

Posted on February 4, 2018 by bermanevansretail

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

What Do YOU Think Are Best and Worst Super Bowl Ads Ever?

Posted on February 5, 2016 by bermanevansretail

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst? Before reading the experts’ choices, … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Can RadioShack Make a Comeback?

Posted on February 9, 2014 by bermanevansretail

RadioShack has a had tough go of it in recent years. It has tried various times to reinvent itself; and it is doing so again now. Its repositioning message was humorously unveiled during last week’s Super Bowl. But, there are … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment