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Tag Archives: strategy
Alton Lane: A Great Men’s Wear Customer Experience
Alton Lane is a unique luxury men’s wear retailer with showrooms in New York, Boston, Washington, DC, Dallas, Chicago, Richmond (Virginia), and San Francisco. This is Alton Lane’s approach to creating a distinctive customer experience: EXPERIENCE: “You are invited to get … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged Alton Lane, customer expectations, customer service, experiential retailing, luxury, men's wear, merchandising, shopping, strategy, success
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RealReal: An Interesting Consignment-Based Retail Strategy
The RealReal “is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry & watches and fine art. The RealReal sells pieces from designers such … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, consignment, customer expectations, experiential retailing, inventory management, luxury, merchandising, online shopping, RealReal, strategy, video
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Retailing: From A to Z 