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Tag Archives: storefront
Store Entrances as a Branding Tool
FixturesCloseUp.com provides “a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams, and boards, so a store is constructed of many small-scale … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged atmospherics, communication, entrance, experiential retailing, fixtures, FixturesCloseUp.com, image, location, merchandising, opportunity, promotion, retail positioning, store branding, storefront
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Store Mannequins Mimic Customer Movements in Japan
There are many fun uses of technology by Japanese retailers to encourage more shopper engagement. John Yong reports for designtaxi.com that: “Japanese clothing retailer United Arrows has found an innovative way to make customers pay attention to its display windows. It … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, display, experiential retailing, fun, global, interactive, Japan, Kinect, mannequin, merchandising, mimicry, movement, opportunity, promotion, shoppers, storefront, technology, Tokyo, trends, United Arrows, video
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Retailing: From A to Z 