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Tag Archives: social media
Online Shopping Expected to Boom During Holiday Season
eMarketer states that online shopping is forecast to do quite well this holiday season: “Despite an economy that continues to be tough for many consumers, another strong U.S. online holiday shopping season is taking shape. Consumers will turn to the Internet … Continue reading
Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, merchandising, multichannel, online shopping, opportunity, shoppers, social media, trends
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Whole Foods and Customer Wellness
Whole Foods is a supermarket chain that emphasizes natural and organic food. It has been a very strong leader in its segment of the marketplace. Healthier eating is becoming more important to many consumers — and to retailers. As JWT … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, experiential retailing, health, segmentation, social media, supermarket, video, wellness club, Whole Foods
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Mobile App Privacy Concerns Varies by Segment
As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing
Tagged app, customer expectations, ethics, identity theft, mobile shopping, online shopping, privacy, segmentation, shoppers, social media, trust, video
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