Tag Archives: social media

Online Shopping Expected to Boom During Holiday Season

eMarketer states that online shopping is forecast to do quite well this holiday season: “Despite an economy that continues to be tough for many consumers, another strong U.S. online holiday shopping season is taking shape. Consumers will turn to the Internet … Continue reading

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Whole Foods and Customer Wellness

Whole Foods is a supermarket chain that emphasizes natural and organic food. It has been a very strong leader in its segment of the marketplace. Healthier eating is becoming more important to many consumers — and to retailers. As JWT … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 3 Comments

Mobile App Privacy Concerns Varies by Segment

As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment