Tag Archives: social media

This Web Site Will Make Deceptive Firms Yelp

Posted on October 19, 2012 by bermanevansretail

Yelp is a popular online review service. As the firm notes at its Web site: “Yelp is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Mobile Search and Restaurants

Posted on October 11, 2012 by bermanevansretail

As reported by eMarketer: “Mobile users seeking restaurant information seem to belong overwhelmingly to one group: hungry people looking for good food, right now. Many commerce-related searches conducted on mobile devices are not so urgent — such as those made … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Social Media Use by Fast-Growing Retailers

Posted on October 5, 2012 by bermanevansretail

This infographic is based upon research on people’s social engagement with retailers by Exact Target.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment