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Online Tips for Small Retailers: A Video

Posted on September 29, 2014 by bermanevansretail

This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged competition, competitive advantage, customer expectations, customer service, experiential retailing, multichannel, planning, promotion, small business, tips, video, Web | 2 Comments

Understanding and Marketing to the Long Island Consumer: A Small Business Perspective

Posted on July 28, 2014 by bermanevansretail

Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.      

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged competition, customer expectations, demographics, experiential retailing, Fios1, Joel Evans, planning, shopping, small business, tips, video | 1 Comment
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