Tag Archives: segmentation

Consumer Psychology: A Key Driver of Shopping

Posted on November 13, 2012 by bermanevansretail

Help Scout has put together a very good infographic about better understanding consumer psychology. Take a look.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

An Optimistic Retail Holiday Forecast from Platt Retail Institute

Posted on October 19, 2012 by bermanevansretail

There are many 2012 retail holiday forecasts that range from weak to strong sales estimates. One of the more optimistic forecasts is from the Platt Retail Institute: “This year’s holiday retail sales forecasts are out. Most are conservative, looking for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment