Tag Archives: retail analytics

Setting and Measuring Social Media Goals

Posted on September 19, 2012 by bermanevansretail

More and more retailers have become involved with social media. They recognize the importance of this tool. However, some retailers still have not set specific social media goals or determined the metrics for measuring social media success. Look at the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Lessons from the Recession for Assortment Planning

Posted on September 17, 2012 by bermanevansretail

As Matt Pillar reports for RetailSolutionsOnline.com: “Assortment planning execution was a key failure point among many retail brands that fell victim to a crashing economy in 2009. Here, Joe Apprendi, president at ITR Software, explains how an effective assortment planning … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , | Leave a comment

Starbucks and GIS

Posted on September 17, 2012 by bermanevansretail

Starbucks is using technology-driven GIS (geographic information systems) to best assess the promise of retail locations. Click the Starbucks’ icon to learn more from GIS firm Esri.

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , , , , | Leave a comment