Tag Archives: research

How Progressive Retailers Are Using Shopping Data

Posted on August 25, 2014 by bermanevansretail

More retailers recognize the importance of shopping data analytics than ever before. So, what are the cutting-edge retailers doing (those besides Amazon, 🙂 )? As reported by Alteryx: “Based on a recent Alteryx and RetailWire survey of nearly 350 retailers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Entrepreneurs Doing Well

Posted on July 3, 2014 by bermanevansretail

As the economy has picked up, so has the performance of entrepreneurs and other small businesses. According to a new research study by Manta, the largest online community dedicated to small businesses: “Small business success has increased since last year. The … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | 2 Comments

Can Bricks-and-Mortar Retailers Get Better Consumer Data?

Posted on October 25, 2013 by bermanevansretail

Online retailers are able to generate enormous amounts of information about shoppers — quickly  and inexpensively. Store-based retailers often wish that it was so simple for them to obtain such data. Consider these observations from Dawn Klingensmith, reporting for the Path to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment