Tag Archives: promotion

More Shoppers Are Visiting Retailers’ Web Sites

Posted on August 29, 2012 by bermanevansretail

We know that showrooming is a problem for many retailers. But it’s pretty good news when shoppers look for information AND purchase at retailers’ Web sites. In an article today, eMarketer sums up a very interesting research finding from Compete: “Internet users … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

The Appeal of Pinterest to Retailers

Posted on August 28, 2012 by bermanevansretail

Cost Plus World Market is an interesting retailer: “From furniture and accessories, to food and drink, our online assortment never falls short of authenticity or affordability. Browse our multicultural home decor pieces, find unique party favors and gifts, or simply … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Angie Hicks: Angie’s List Founder

Posted on August 25, 2012 by bermanevansretail

In 1995, Angie Hicks founded Angie’s List, as a small company that helped its customers find the best service business to solve a particular issue (such as a plumbing leak or a car repair). Today, Hicks remains as the company’s chief marketing … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment