Tag Archives: promotion

Increasing Customer Satisfaction — and Profitability

Posted on June 26, 2015 by bermanevansretail

In this era of self-service and online retailing, some companies struggle with providing the level of customer service that shoppers want. Consider these comments from Zendesk, which offers a customer service platform:  “Welcome to the age of the customer, where … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Zarb Students Do Well in the 2015 Collegiate Effies’ Target Challenge

Posted on June 22, 2015 by bermanevansretail

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as … Continue reading →

Posted in Careers in Retailing | Tagged , , , , , , , , , , | 1 Comment

Amazon and Its “Minions”

Posted on June 9, 2015 by bermanevansretail

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015. As reported by Sarah Perez for Tech Crunch:  “Forget billboards or magazine ads. If an advertiser wants to put its brand … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment